COCO - Origin Colombia:
8 days, 1000km, in search of art and chocolate.
Origin Colombia text overlay a Colombian forest
We journey across Colombia with COCO Chocolatier, producing 5 short films tracing the origin of their chocolate. cocochocolatier.com
Map of Colombia showing the route from Necocli and Bogota
Project summary
Art direction
Production
Photography
Approach
Essentially a 1000km road trip, we created 5 short films capturing the journey of COCO’s chocolate across Colombia. We work with owner Calum Haggerty to explore the relationship between art and chocolate, both of which are central to the brand.
Starting in Colombia’s capital, Bogota, at an altitude of over 8,500 feet, this chaotic mash-up of a city is a visual feast. We visit COCO’s bean-store, meet street-artists and get lost in terrifying traffic. From here we follow the route north, visiting Medellin and onwards to the plantations and Caribbean coast.
COCO are passionate about chocolate and take great care sourcing their cacao. They begin making their chocolate at origin. As a result, more wealth remains within developing economies. We worked with them to tell this story so that consumers can make informed choices about buying their chocolate.
Graffiti on building saying Colombia en Paz + Human
Filiming a graffiti working
Graffiti of a couple kissing on a building of flats
Man skateboarding at speed in Colombia
Colombian coffee bean employee with bags of coffee beans behind him
Close up shot of a Colombian coffee large bags
Man filming in Colombia
Dog with graffiti walled background
Two men hugging in Colombia
Young boy in Colombia with graffitied wall of a woman
Project team
Filmmaker: Borja Alcalde
Photography: Daniel Freytag
Music: Ela Minus, Cero 39
Client comments
"We had been to Colombia before visiting the plantations and learning about cacao farming. This time we were interested in exploring its vibrant and contemporary culture, that is fascinating to us. Freytag Andreson understood this side of Colombia and were able to capture the aspects we were most interested in, producing a range of short films that reflect our journey's experience very accurately. We're delighted with the films they produced. We continue to work with Freytag Anderson because they go above and beyond to deliver exactly what we ask them".
Calum Haggerty
COCO owner